Blog2019-04-12T15:32:51-04:00

Simple answers to (almost) all your Branding, Copy + Content Marketing WTFs

4 TIPS TO STAY PRODUCTIVE (AND SANE) WORKING FROM HOME

It’s a lifestyle many cubicle warriors and entrepreneurs dream about: Wake up refreshed and practice an energizing meditation followed by a quick yoga flow. Enjoy a nice cup of coffee, then retreat to the office or studio to write the next New York Times bestseller, dream up that big idea or create your next masterpiece.

It’s pretty much how my life has turned out. Minus the meditation, yoga and bestseller. Plus two rambunctious children I need to race to school most mornings.

I’ve been working from home on and off for the better part of 15 years, first as managing editor for five lifestyle magazines and now as a business owner. And to be honest, I wouldn’t have it any other way. The office environment and co-working spaces just don’t work for me. I crave silence and space when I work. As […]

March 26th, 2019|0 Comments

3 GLARING SIGNS IT’S TIME FOR A REBRAND OR WEBSITE REFRESH


Behind the Scenes of My Rebrand

If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level.

In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. Because the truth is even more so than the imagery, pretty logo and bright new brand color palette, my positioning and copy are the most important and drastic changes I made, even though at first […]

February 11th, 2019|4 Comments

I help slightly rebellious brands inject heart and humor into their brand messaging. My specialty: writing clear, personality-filled, human-to-human copy.