THE WAY TO YOUR DREAM CLIENT’S heart IS THROUGH THEIR INBOX

THE WAY TO YOUR DREAM CLIENT’S heart IS THROUGH THEIR INBOX

As a business owner, it’s easy to get wrapped up in nailing your Instagram grid or growing your followers day after day. But more important than obsessing about what to post every day is establishing a direct line to your customers. The best way to do that? Yep, email. There’s no better way to get someone’s undivided attention than to show up in their inbox.

But contrary to what so many marketing gurus say, the money isn’t in your list. It’s in the relationships you build with the humans on the other end of it. The mom who signed up in hopes of finding a solution for her picky eater. The entrepreneur looking for a virtual mentor. The new homeowner looking for design inspiration.

Become their inbox bestie and you’ll win their heart (and their wallet).

So spill it … what happens when someone signs up for your email list?

IF THE ANSWER IS “NOTHING”,

LET'S TALK

I’ll work with you to create an automated welcome/nurture sequence that connects and turns your audience into buyers and brand groupies.

How confident are you that your next launch will be the kind of launch you can’t wait to humblebrag about in your favorite Facebook communities? If the answer is, “I’m not sure,” I’ve got you, friend. I have a certain “je ne sais quoi” when it comes to writing launch emails that entertain, inspire, and make you stand apart from the dozens of other emails your clients are getting.

CLIENT LOVE

Paige Schulte

Creator of the Master Your Marketing with Paige Online Course

Paige Schulte

“I had a spontaneous launch due to requests from my list and due to COVID. 20 COLD leads converted (they joined my list in the last 15 days) thanks to Erika‘s epic copywriting skills. Open rate was 40-50% and click-through rate was 11%. I ended my launch with 42 new students!”

Donna Mavromates

Creator of Be Your Own Website Designer Online Course

Donna Mavromates

“Before working with Erika, I had virtually ZERO sales from my follow-up email sequence. 99.9% of my sales came from those who purchased while ON the webinar and who never even saw my follow-up. Since Erika reworked my promo email sequence, my email open rates have improved with this new sales funnel versus the old one. More importantly, the click-through rates within the emails to my sales page have also improved. Since Erika reworked my promo email sequence, I’ve started to see sales come in post-webinar, meaning they are buying after reading my emails!”

HERE’S HOW IT WORKS

Step inside my Copy Cellar and take a behind-the-scenes tour of my proven process.

STEP 1: CREATING YOUR EMAIL PERSONA

During this first phase, we’ll get clear on your Email Persona by digging deep into ideal customer research, competitive analysis, your street cred, one-of-a-kind quirks, personality, and of course, your business to get crystal clear on what differentiates your brand. We’ll do this through a combination of questionnaires, story and data mining, and our kickoff call.

STEP 2: I WRITE. YOU BUILD YOUR EMPIRE (OR TAKE A STAYCATION)

Poetically persuasive marketing is kind of my jam. I’ll combine my classical writer’s training, journalist beginnings, and extensive ad agency experience to craft personality-driven email copy that pounces off the page and inspires your readers to take action.

STEP 3: DESIGN-READY-COPY

I’ll hand off your copy in a beautiful and clearly formatted Google doc.

THE COPY BAR IS OPEN

OPTION 1

Welcome Sequence With a Twist

Whether you’re just warming up the crowd or you intend to sell something, I’ll help you determine the goal and strategy behind your sequence. My signature Rom-Com framework will make your ideal client fall head over heels for you.

You’ll get:

  • Brand voice discovery
  • Story mining, so your emails are irresistible
  • Email strategy
  • 7 personality-packed emails leading toward a clear goal (gifs included, of course)
  • More email replies from potential clients than ever before, guaranteed

Your investment:
$2,997

OPTION 2

Top-Shelf Launch Emails

Your emails are one of themost important elements of your launch. I’ll take this massive task off your to-do list, so you can focus on showing up BIG for your customers, run your emails on autopilot, and literally make money while you sleep.

Your package may include:

  • Mapping out your email strategy and plotting out bonuses, etc.
  • Customer research
  • Webinar invite emails
  • Webinar show-up emails
  • Post-webinar emails
  • Conversion-optimized email copy

Your investment:
Starting at $2,997

Have an existing email sequence or funnel that needs a makeover?

Have an existing email sequence or funnel that needs a makeover?