As a business owner, it’s easy to get wrapped up in nailing your Instagram grid or growing your followers day after day. But more important than obsessing about what to post every day is establishing a direct line to your customers. The best way to do that? Yep, email. There’s no better way to get someone’s undivided attention than to show up in their inbox.
But contrary to what so many marketing gurus say, the money isn’t in your list. It’s in the relationships you build with the humans on the other end of it. The mom who signed up in hopes of finding a solution for her picky eater. The entrepreneur looking for a virtual mentor. The new homeowner looking for design inspiration.
Become their inbox bestie and you’ll win their heart (and their wallet).
So spill it … what happens when someone signs up for your email list?
IF THE ANSWER IS “NOTHING”,
I’ll work with you to create an automated welcome/nurture sequence that connects and turns your audience into buyers and brand groupies.
How confident are you that your next launch will be the kind of launch you can’t wait to humblebrag about in your favorite Facebook communities? If the answer is, “I’m not sure,” I’ve got you, friend. I have a certain “je ne sais quoi” when it comes to writing launch emails that entertain, inspire, and make you stand apart from the dozens of other emails your clients are getting.
Paige SchulteCreator of the Master Your Marketing with Paige Online Course
“I had a spontaneous launch due to requests from my list and due to COVID. 20 COLD leads converted (they joined my list in the last 15 days) thanks to Erika‘s epic copywriting skills. Open rate was 40-50% and click-through rate was 11%. I ended my launch with 42 new students!”
Donna MavromatesCreator of Be Your Own Website Designer Online Course
“Before working with Erika, I had virtually ZERO sales from my follow-up email sequence. 99.9% of my sales came from those who purchased while ON the webinar and who never even saw my follow-up. Since Erika reworked my promo email sequence, my email open rates have improved with this new sales funnel versus the old one. More importantly, the click-through rates within the emails to my sales page have also improved. Since Erika reworked my promo email sequence, I’ve started to see sales come in post-webinar, meaning they are buying after reading my emails!”