As a business owner, it’s easy to get wrapped up in nailing your Instagram grid or growing your followers day after day. But more important than obsessing about what to post every day is establishing a direct line to your customers. The best way to do that? Yep, email. There’s no better way to get someone’s undivided attention than to show up in their inbox.
But contrary to what so many marketing gurus say, the money isn’t in your list. It’s in the relationships you build with the humans on the other end of it. The mom who signed up in hopes of finding a solution for her picky eater. The entrepreneur looking for a virtual mentor. The new homeowner looking for design inspiration.
Become their inbox bestie and you’ll win their heart (and their wallet).