YOU’RE LOOKING FOR COPY
THAT BRINGS HOME THE BUBBLY
I’ll help you make your ideal customer wonder where you’ve been all their life and make it rain sweet, sweet brand love and moolah, with website and email copy that pop and fizz (so you can clink on the daily).
Hey there, I’m Erika.
I help entrepreneurs and personal brands inject heart and humor into their website and email copy. My specialty: writing clear, personality-filled, human-to-human copy.
Once upon a time, I believed with all my heart I would move to New York City and be a real-life Carrie Bradshaw (Manolo Blahnik collection included, duh).
(Spoiler alert: I live in Tampa and the fanciest shoes in my closet are a pair of patent leather Tory Burch heels I found on sale at Nordstrom Rack.)
But honestly, my journey has been more perfectly imperfect than I could have imagined.
Over the course of my career (which let’s just say began before Facebook was even a thing), I went from writing obituaries and crime reports for the Tampa Bay Times, to interviewing celebs like ESPN’s Erin Andrews, to writing Mad Men-style copy and content for big brands like eBay, StubHub, Zazzle, Levi’s and Marriott.
But today, the heart of my small business is other small businesses and personal brands.
- the adoption consultant whose website and welcome sequence I recently made over
- the stationery designer whose bounce rate went from 75% to 25% after I got my hands on her website site copy
- the fine artist who, for the first time since starting her ecommerce gallery, feels like she has fun, fresh copy that reflects her
And hopefully, you … that is, if you’re a person selling to another person and you’re willing to have a little fun, trust my proven process, and let your personality shine through.