first I’d squeal like a crazed Justin Bieber fan. Then, I’d say …
Once upon a time in Tallahassee, I believed with all my college-girl heart that I’d move to New York City and be a real-life Carrie Bradshaw (Manolo Blahnik collection included, duh).
(Spoiler alert: I live in Tampa and the fanciest shoes in my closet are a pair of patent leather Tory Burch heels I found on sale at Nordstrom Rack.)
I may not have that Marie Claire byline (yet), but honestly, my perfectly imperfect journey has been better than I could have imagined.
Over the course of my career (which let’s just say began before Facebook was even a thing), I went from measuring women for bras at Victoria’s Secret to writing obituaries and crime reports for the Tampa Bay Times, to interviewing celebs like ESPN’s Erin Andrews, to writing Mad Men-style copy and content for big brands like eBay, StubHub, Zazzle, Levi’s and Marriott.
Today, the heart of my small business is other small businesses and personal brands …
- the adoption consultant whose website and welcome sequence I recently made over
- the stationery designer whose bounce rate went from 75% to 25% after I got my hands on her website copy
- the fine artist who, for the first time since starting her ecommerce gallery, feels like she has fun, fresh copy that reflects her
And hopefully, you.
That is, if you’re a person selling a product or service to another person and you’re willing to have a little fun, trust my proven process and let your personality shine through.
And then (because I’m on Oprah, remember?) I’d stand up and yell, “You get new website copy, you get new website copy. EVERYBODY GETS NEW WEBSITE COPY!!!”