STEP INTO THE

COPY SALON

I’ll be the word stylist you need to take your sales page, website, or email sequence from “good enough” to straight up GOLD in just 5 days.

Call me your Julie AndrewsJoanna GainesStanley Tucci It’ll be like your favorite makeover movie montage but with words.
Oh Make Me Over

STEP INTO THE

COPY SALON

I’ll be the word stylist you need to take your sales page, website, or email sequence from “good enough” to straight up GOLD in just 5 days.

Call me your Julie AndrewsJoanna GainesStanley Tucci It’ll be like your favorite makeover movie montage but with words.
Oh Make Me Over

Mirror, mirror on the wall, will my copy really be the fairest of them all?

You bet your ? it will.

Mirror, mirror on the wall, will my copy really be the fairest of them all?

You bet your ? it will.

Watch the video to the left to see two actual Before and Afters. Feel free to pause the video in a few places so you can see the actual copy changes.

You’ve spent hours, days, and maybe even weeks obsessing over your sales page, website copy, or email sequence…

But you’re just not 100% sure it’s as persuasive and punchy as it could be.

Or maybe it isn’t converting as well as you’d hoped.

Maybe it feels too wordy, stuffy, confusing, long, or it sounds more like a corporate robot than like you.

Let’s face it: Writing about yourself and your own awesomeness is hard. It can feel impossible to get to the heart of what your ideal client needs to hear in order to take action when you’re so. freaking. close. to the material.

Sure, you’ve written your own copy for years and picked up a few tips and templates here and there from courses, podcasts, webinars, and freebies.

Buuuut these days, “good enough” isn’t cutting it. The stakes are higher now that you’re investing more in your business, having more profitable launches, growing your list, and getting more eyeballs on your brand.

Before you tell the world to go check out your new website or offer, you want to feel that Lizzo-level “Good as Hell” confidence and know without a doubt that your message is …

  • polished, primped, and non-sleazily persuasive
  • emotionally compelling (aka gets people to take action)
  • handling objections gladiator-style like Olivia Pope
  • striking that OMG, I NEED THIS NOW chord in their head and their heart
  • Popping with your brand personality …

So that by the time they’re 8 seconds in, they’re ready to hit that Book or Buy Now button without batting an eyelash. They’ll actually be excited to enter in their credit card digits.

Your copy fairy godmother is in the house.

Now Booking Appointments Inside

THE COPY SALON

A copy makeover service designed to take your copy from “good enough” to straight up GOLD, so you can make sure that you’re putting your best biz face … and hair .. and nails forward.

(It’s like a blowout for your words … you’ll come in a little frizzy and untamed and walk out sleek, polished, and ready to see a serious increase in engagement and conversions.)

MAKE MY COPY OVER

In one week, I can work some serious
copy magic on your choice of …

A sales page for your course, service, membership, or digital product

Your opt-in landing page and welcome email sequence (up to 10 emails)

A webinar registration page and promo sequence (up to 10 emails)

Up to 4 pages of your website (like your Home, About, and Services/ Work With Me pages)

A show-up/post-webinar email sequence (up to 12 emails)

That evergreen funnel you’ve been tweaking forever

The Copy Salon experience is right for you if …

That launch you’ve poured your blood, sweat, and tears into is coming up SOON and you want to be sure your sales copy converts

Your current website doesn’t communicate your message clearly enough, but you don’t need a full site overhaul

Your copy sounds stuffy and corporate roboty — not at all like you

Your website or sales page is getting site visits, but you’re not getting any new leads, booked calls, buys, or opt-ins

You want to get more sales from your evergreen funnel

You don’t want a full rebrand, but you do need to update the copy on your website

You’re in the process of building/redoing a website and you have a rough draft of copy you want reviewed and improved by a profesh

You’re relaunching your course or membership and want to make sure your webinar registration page, promo emails, and/or sales pages is ???

In a nutshell, The Copy Salon is for you if you don’t have a lot of time but you want to feel confident you’ve got kickass, personality-driven copy that converts.

The Copy Salon experience is right for you if …

That launch you’ve poured your blood, sweat, and tears into is coming up SOON and you want to be sure your sales copy converts

Your current website doesn’t communicate your message clearly enough, but you don’t need a full site overhaul

Your copy sounds stuffy and corporate roboty — not at all like you

Your website or sales page is getting site visits, but you’re not getting any new leads, booked calls, buys, or opt-ins

You want to get more sales from your evergreen funnel

You don’t want a full rebrand, but you do need to update the copy on your website

You’re in the process of building/redoing a website and you have a rough draft of copy you want reviewed and improved by a profesh

You’re relaunching your course or membership and want to make sure your webinar registration page, promo emails, and/or sales pages is ???

In a nutshell, The Copy Salon is for you if you don’t have a lot of time but you want to feel confident you’ve got kickass, personality-driven copy that converts.

I went from a 75% bounce rate to a 25% bounce rate thanks to Erika’s Website Copy Makeover! AMAZING!

Molly Hicks, Stationery Designer, Revolution Paper Co.

Since my new site launched, I’ve had a waiting list. I’m getting 3-4 new leads a week and higher conversions. Almost everyone I speak to wants to get on my waitlist!

Rebecca Gruenspan, Founder, RG Adoption Consulting

HERE’S HOW IT WORKS

STEP 1: THE CONSULT

Share a link to your copy via Google Docs (or share a link to your live copy online if it’s already published) and answer a few short questions. I’ll take a look and if I feel 100% certain I can help you, we’ll get you on the schedule.

STEP 2: CUT, COLOR, & STYLE

During the week of your makeover, I’ll tweeze, pick the perfect outfits, cover the grays, and smooth out flyaways (aka I write). I’ll add a serious pop of color (Unicorn highlights? Caramel balayage? Jet black? Platinum blonde?) that reflects your personality.

And of course, I’ll make sure to highlight your offer’s best features and benefits, glow up headlines, and optimize every section of your copy for conversion. I’ll share my reasoning and insights in the comments too, so you’re also getting an in-depth copywriting training.

STEP 3: THE BIG REVEAL

It’s time to spin that chair around and take a peek in the mirror. It’s OK to cry tears of joy — you wouldn’t be the first. After 5 business days, I’ll present your copy via pre-recorded video. I’ll walk you through what changes I made and why I made them (it’s like watching your favorite movie with the Director’s Commentary). I’ll also share any layout/design feedback and imagery suggestions I have.

YOU'LL ALSO GET

  • Unlimited Voxer and email support for 14 days
  • 1 future Copy Salon at a discounted rate

This is like The Rachel haircut in 1995 …
everyone wants it , so get on my calendar pronto

This is like The Rachel haircut in 1995 …  everyone wants it , so get on my calendar pronto

Ready for your makeover?

Ready for your makeover?

Enough lip service.
Just tell me how much already.

Your copy can start bringing home the better bubbly in just 5 days.

OPTION 1
The Glamour Shot

For personal brands who are ready to book more discovery calls or course creators gearing up for their most profitable launch yet. During this service, I’ll do a full hair, makeup, and wardrobe change on your website or sales page.

  1. I’ll comb through every word of your website or sales page through the lens of your ideal customer, looking for gaps and areas to add a little pop, shimmer, and conversion-optimized shine.
  2. I’ll also leverage any data you may have available from Google Analytics, so we can see what pages are getting the most views and where people are exiting.
  3. Then I’ll head into my copy cave, work my magic, and write brand new conversion-optimized copy that sounds and feels just like you. In just 5 days.

  4. I’ll present your new updated copy via a pre-recorded video. I’ll walk you through what changes I made and why I made them (it’s like watching your favorite movie with the Director’s Commentary). I’ll also share any layout/design feedback and imagery suggestions I have.


Your investment:
One payment of $3,750

OPTION 2
The Blowout

For solopreneurs and course creators who just need expert eyes and feedback on one piece of copy to see how you can make it stronger. You’ll come in a little frizzy and with a few split ends and walk out with a refreshed perspective on your marketing message.

This won’t be like that time you paid $300 for highlights and no one noticed. You’ll see the difference right away.

During this service, I’ll review your copy, make detailed suggestions for improvement in the comments, and take my scissors or color brush to one primary area, like your main headline and subhead. All in 24 hours.

You’ll strut outta here knowing exactly what nips, tucks, and tweaks you need to make to get your copy sleek, polished, and ready to see a serious increase in engagement and conversions.

  • Audit with minimal edits for (pick one) 1 sales page OR your website
  • I’ll present my suggested edits via a pre-recorded video. I’ll walk you through what changes I recommend and why (it’s like watching your favorite movie with the Director’s Commentary).
  • Get your Copy Audit back in 48 hours.

Your investment:
$997

TESTIMONIALS

Nicole Otchy

Personal Stylist for Entrepreneurs

Nicole Otchy

“I’ve already gotten more confidence for the launch of my rebrand because of how you positioned me in my copy. You know how to position people as experts and how to help them stand out by connecting with a prospective client using emotion.”

Rayla Bailey

Executive Coach and Creator of The Bailey Blueprint

Rayla Bailey

“The site  definitely went from a 80% to a 110% with your magic. I have received compliments and have seen an increase in sales calls!”

Donna Mavromates

Creator of Be Your Own Website Designer Online Course

Donna Mavromates

“Before working with Erika, I had virtually ZERO sales from my follow-up email sequence. 99.9% of my sales came from those who purchased while ON the webinar and who never even saw my follow sequence. Since Erika reworked my promo email sequence, my email open rates have improved with this new sales funnel versus the old one.  More importantly, the click-through rates within the emails to my sales page have also improved. Since Erika reworked my promo email sequence, I’ve started to see sales come in post-webinar, meaning they are buying after reading my emails!”

STILL ON THE FENCE?

I got you. Now, let’s get you off it one way or the other.

It can be scary to chop off 8 inches or go platinum blonde. I want you to feel 100% confident in your decision, so here’s the deal: Share a link to your copy and answer a few short questions.

If I take a look at your copy and I don’t have complete confidence that I can improve your copy enough to make a significant impact, I’ll let you know (I may even give you 1-2 suggestions), and we won’t go any further.

If I feel 1000% certain I can help you, I’ll let you know and we’ll go from there.

FAQ

How fast will I get my copy back?

As best I can, yes, though I recommend having a copy editor review it before you share it with the world.

This isn’t like that time in high school when you paid $300 for highlights and no one noticed. You’ll see the difference right away. While I probably won’t rework every single line, paragraph, or headline, you’ll see and feel a refreshed copy experience infused with a distinct energy that inspires action.

If I take a look at your copy and I don’t have complete confidence that I can improve your copy enough to make a significant impact, I’ll let you know during Step 1 and we won’t go any further.

In 5 days, I can punch up 4 website pages or a full-length sales page.

There’s no word-count limit, but the longer it is, the less likely it is that I’ll get to every section.

You can view a few “Before and After” examples here.

If you choose Option 1, The Glamour Shot, in 5 days, I can work some serious magic on your choice of:

  • Up to 4 pages of your website (like your Home, About, and Services/Work With Me pages)
  • A sales page for your course, service, membership, or digital product

If you go with Option 2 (The Blowout), I’ll review your copy, make detailed suggestions for improvement in the comments, and maybe take my scissors or color brush to one primary area, like your main headline and subhead. All in 24 hours.

Make My Copy Over