Erika

About Erika

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So far Erika has created 5 blog entries.

Why I Created Canned Email Templates (and Why You Should Too)

For the first four years of my business, the Contact Form on my website just sat there, waiting for Mr. or Mrs. Right to come along, share their name and number and push its sad little button. It’s not that I wasn’t getting business; I definitely was. But it was coming via direct emails or private messages on social media. This typically resulted in a lengthy, days-long game of Email Tag while we went back and forth (and back and forth again) on what services they were interested in, what times we could meet, could we reschedule five times before [...]

ANATOMY OF A KICKASS ABOUT PAGE

“It’s not about you, it’s about them.” As a business owner, you’ve probably heard this over and over. But how do you actually DO IT? In today’s blog post, I’m breaking down my latest About Page spotlight. Steal these tips to give your own About Page a serious makeover. HERE WE GO … Headline isn’t about her — it’s about what the ideal client wants for that “oooh, tell me more” vibe that makes them want to keep scrolling. Just tell them!!! The first paragraph clearly states exactly who she helps and what she does. Don’t make [...]

THE ART (AND SCIENCE) OF GETTING KILLER TESTIMONIALS

Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]

DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS?

When it comes to your homepage, it’s easy to get caught up in the visuals and the layout. After all, that’s the fun stuff for most entrepreneurs, right? Dreaming about fonts and colors and brand boards. Spending half a day browsing Pinterest for inspiration. Yep … even though I make my living slinging words, I’m the first to admit that I love all things photography and design. I’ll go down the Pinterest rabbit hole for hours if you let me. However, the fact is, your photos can be amazing and your branding and design can be drool-worthy. But if the [...]

4 TIPS TO STAY PRODUCTIVE (AND SANE) WORKING FROM HOME

It’s a lifestyle many cubicle warriors and entrepreneurs dream about: Wake up refreshed and practice an energizing meditation followed by a quick yoga flow. Enjoy a nice cup of coffee, then retreat to the office or studio to write the next New York Times bestseller, dream up that big idea or create your next masterpiece. It’s pretty much how my life has turned out. Minus the meditation, yoga and bestseller. Plus two rambunctious children I need to race to school most mornings. I’ve been working from home on and off for the better part of 15 years, first as managing [...]