Erika

About Erika

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So far Erika has created 3 blog entries.

THE ART (AND SCIENCE) OF GETTING KILLER TESTIMONIALS

Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]

DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS?

When it comes to your homepage, it’s easy to get caught up in the visuals and the layout. After all, that’s the fun stuff for most entrepreneurs, right? Dreaming about fonts and colors and brand boards. Spending half a day browsing Pinterest for inspiration. Yep … even though I make my living slinging words, I’m the first to admit that I love all things photography and design. I’ll go down the Pinterest rabbit hole for hours if you let me. However, the fact is, your photos can be amazing and your branding and design can be drool-worthy. But if the [...]

4 TIPS TO STAY PRODUCTIVE (AND SANE) WORKING FROM HOME

It’s a lifestyle many cubicle warriors and entrepreneurs dream about: Wake up refreshed and practice an energizing meditation followed by a quick yoga flow. Enjoy a nice cup of coffee, then retreat to the office or studio to write the next New York Times bestseller, dream up that big idea or create your next masterpiece. It’s pretty much how my life has turned out. Minus the meditation, yoga and bestseller. Plus two rambunctious children I need to race to school most mornings. I’ve been working from home on and off for the better part of 15 years, first as managing [...]