About Erika

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So far Erika has created 18 blog entries.

How To Lose An Email Subscriber In 10 Days: Common Welcome Sequence Mistakes

Welcome to episode 2 of my series all about Welcome Sequence Wisdom and Wizardry! That’s not the official title of the series, but it rolls off the tongue nicely dontcha think? Now, you may remember that In “How to Lose a Guy in 10 days,” Andie Anderson is an aspiring magazine journalist who is assigned a piece called How to Lose a Guy in 10 days. As part of this experiment, she starts dating a guy, aka Matthew McConaughey and she starts doing all the things women quote “shouldn’t” do when you start dating a guy. Well in my version, [...]

The Secret Sales Weapon Most Service Providers Are Missing

Have you ever started watching a TV show in the middle of a season, without having watched it from the very beginning? It’s confusing, right? Who are these people, what’s their backstory, why is there so much drama, and what is even going on right now? Those first few episodes are important in introducing the main characters, setting up the story, giving you a feel for the plot, and the general vibe of the show. It’s usually during those first 3-5 episodes that you decide whether or not this is going to be your next obsession. That’s how your email [...]

4 Reasons Your Offer Isn’t Converting

 Today we’re talking about why your offer isn’t converting or why maybe it’s not converting. To be clear, when I say your offer, that could mean your service, membership, course, digital product, and any kind of landing page. Maybe you are hosting a webinar and not as many people are signing up. You created a sales page for your service or course, but no one’s really buying. Either way, the results are not as much as you were hoping or expecting. The reason I want to chat about this today is that I see the same thing come up [...]

Daily Routine Makeover: Covid-19 Edition 

If you would have told me 1 year ago that I’d be working in an outside office space 27 minutes from my house, that I would have to get dressed in presentable clothes, get in my car and drive in traffic, I’d have told you there was no way in hell. I’ve been working from home for nearly 6 years and until recently, I have been perfectly happy with that. In fact, working from home has always been my favorite part about having my own business. I save time by not having to drive anywhere. I save money with [...]

13 Pre-Written Emails Every Service Provider Needs

I have been talking a lot about client communication and client experience lately. That's because I think that is one of the #1 contributors to my success. You see, my business has been built mostly on referrals. Up until recently, I’ve definitely been getting more leads through this podcast, social media, and from giving trainings inside mastermind groups, but, for the most part, it’s been repeat business and referrals. I put in a lot of effort to take great care of my clients and communication is the #1 thing. Now, am I perfect? Of course not. I am constantly [...]

5 Email Marketing Rules To Live By

Question for you: How soon after waking up do you check your email? Have you ever woken up, rolled over, grabbed your phone and checked your emails first thing? I know I am definitely raising my hand, and I bet you are too. You probably will not be surprised to learn that we are not alone. A recent study by Sleep Advisor found that: 55% of people check their email some time before they go into work. 17% of Americans check their email immediately upon waking up. 1 in 3 of millennials check their email as soon as they wake [...]

The Key Elements for Creating and Delivering a Killer Proposal

Being awesome at what you do is not enough to build a profitable business. As a service provider if you’re providing done-for-you services or consulting, in order for people to see how good you are, first you need to actually get the job, right? And if you wanna get the job, you have to know how to sell yourself. Yes, you have to rock the sales call, but there’s usually one final step before they say yes, and that is sending your proposal. No matter how amazing your sales call was, your proposal and the way you deliver it is [...]

6 Business Tools I Can’t Live Without

 When I first started my copywriting business five years ago, I ran it on just a few basics: Microsoft Word, Wave Apps for invoicing, and HelloSign for contracts. But, as I’ve grown and become a little more sophisticated, I’ve tested out and adopted a few business tools that make my life so much easier. I will say, I am not a huge software/app person. I am tech-adverse, so I’m a huge fan of keeping my business tools very simple and lean. About half of these business tools below are totally free, super easy to use and come with my [...]

Make Over Your Client Experience

You check your email between homeschooling your kids, your morning workout, and see that you’ve got a new lead ... YES! That is the BEST EMAIL EVER for an entrepreneur, right? Awesome … now what? Take a moment and think about what actually happens the minute a potential client expresses interest in working with you. Do you have an auto-reply set up, or do you have to stop everything you’re doing, race to your computer, and write a brand new email response to them, inviting them to take the next step? Speaking of next steps ... do you have clear [...]

3 Quick Tips To Speak Your Ideal Client’s Language

When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days. Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera. So what does my amazingly on-point movie knowledge have to do with your homepage copy? The insider copywriter's secret If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak [...]

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