About Erika

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So far Erika has created 10 blog entries.

Make Over Your Client Experience

You check your email between homeschooling your kids, your morning workout, and see that you’ve got a new lead ... YES! That is the BEST EMAIL EVER for an entrepreneur, right? Awesome … now what? Take a moment and think about what actually happens the minute a potential client expresses interest in working with you. Do you have an auto-reply set up, or do you have to stop everything you’re doing, race to your computer, and write a brand new email response to them, inviting them to take the next step? Speaking of next steps ... do you have clear [...]

3 Quick Tips To Speak Your Ideal Client’s Language

When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days. Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera. So what does my amazingly on-point movie knowledge have to do with your homepage copy? The insider copywriter's secret If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak [...]

Signs It’s Time For a Rebrand or Website Makeover

If you’ve ever wondered if it’s time for you to rebrand, then this episode is for you. I’m going to talk through some signs or red flags that it’s time to give your website a Princess Diaries-style, head-to-toe makeover. I'm a sucker for a good, or even a really bad makeover movie. I’ve been in business for five years now, and I had the same website for the first 3 years. About two years ago, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next [...]


It doesn’t matter what industry you’re in: If you’re not able to clearly communicate WHY someone should choose you and what sets you apart from someone else, it’s gonna be really hard to market yourself and your business. And let’s face it: As an entrepreneur, you are constantly marketing yourself, or at least, you should be if you want to get paid. That's why today, we’re going to be talking about how to uncover your secret sauce, AKA what makes you stand out, why you’re different, and why your ideal client should choose you. When you’re not totally clear on [...]

Why I Created Canned Email Templates (and Why You Should Too)

For the first four years of my business, the Contact Form on my website just sat there, waiting for Mr. or Mrs. Right to come along, share their name and number and push its sad little button. It’s not that I wasn’t getting business; I definitely was. But it was coming via direct emails or private messages on social media. This typically resulted in a lengthy, days-long game of Email Tag while we went back and forth (and back and forth again) on what services they were interested in, what times we could meet, could we reschedule five times before [...]


“It’s not about you, it’s about them.” As a business owner, you’ve probably heard this over and over. But how do you actually DO IT? In today’s blog post, I’m breaking down my latest About Page spotlight. Steal these tips to give your own About Page a serious makeover. HERE WE GO … Headline isn’t about her — it’s about what the ideal client wants for that “oooh, tell me more” vibe that makes them want to keep scrolling. Just tell them!!! The first paragraph clearly states exactly who she helps and what she does. Don’t make [...]


Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]


DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS? After finding out that you exist, the first thing a client sees is your website’s homepage...and I KNOW that you want a homepage that makes people say, ”Holy crap, I MUST work with this person. This is the one. I don’t need to look any further.” So how do you get there? How do you make a homepage that’s a true showstopper? There are a few different pieces of copy you need in place if you’re going to make that happen. I know that when it comes to your homepage and branding in [...]


It’s a lifestyle many cubicle warriors and entrepreneurs dream about: Wake up refreshed and practice an energizing meditation followed by a quick yoga flow. Enjoy a nice cup of coffee, then retreat to the office or studio to write the next New York Times bestseller, dream up that big idea or create your next masterpiece. It’s pretty much how my life has turned out. Minus the meditation, yoga and bestseller. Plus two rambunctious children I need to race to school most mornings. I’ve been working from home on and off for the better part of 15 years, first as managing [...]


Behind the Scenes of My Rebrand If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level. In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. [...]