When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days.
Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera.
So what does my amazingly on-point movie knowledge have to do with your homepage copy?
The insider copywriter’s secret
If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak their language when you’re addressing their struggles and their desires, and also when […]
If you’ve ever wondered if it’s time for you to rebrand, then this episode is for you. I’m going to talk through some signs or red flags that it’s time to give your website a Princess Diaries-style, head-to-toe makeover. I’m a sucker for a good, or even a really bad makeover movie.
I’ve been in business for five years now, and I had the same website for the first 3 years. About two years ago, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level.
So I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted and my hope is that it will help give you clarity on whether or not it’s time […]
It doesn’t matter what industry you’re in: If you’re not able to clearly communicate WHY someone should choose you and what sets you apart from someone else, it’s gonna be really hard to market yourself and your business. And let’s face it: As an entrepreneur, you are constantly marketing yourself, or at least, you should be if you want to get paid.
That’s why today, we’re going to be talking about how to uncover your secret sauce, AKA what makes you stand out, why you’re different, and why your ideal client should choose you.
When you’re not totally clear on your secret sauce, it can be really challenging to write your website copy, your social media posts, and it’s going to be even harder to hop […]
For the first four years of my business, the Contact Form on my website just sat there, waiting for Mr. or Mrs. Right to come along, share their name and number and push its sad little button.
It’s not that I wasn’t getting business; I definitely was. But it was coming via direct emails or private messages on social media. This typically resulted in a lengthy, days-long game of Email Tag while we went back and forth (and back and forth again) on what services they were interested in, what times we could meet, could we reschedule five times before actually talking, and so on.
This Groundhog Day effect would continue even after the Discovery Call as I penned email after email with each different client, sending the proposal, […]
As a business owner, you’ve probably heard this over and over.
But how do you actually DO IT?
In today’s blog post, I’m breaking down my latest About Page spotlight. Steal these tips to give your own About Page a serious makeover.
HERE WE GO …
Headline isn’t about her — it’s about what the ideal client wants for that “oooh, tell me more” vibe that makes them want to keep scrolling.
Just tell them!!! The first paragraph clearly states exactly who she helps and what she does. Don’t make the reader scroll for miles to figure this out. Notice that she’s positioning everything she does as […]
Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials.
Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action.
WHY TESTIMONIALS MATTER
First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that little glimmer of “maybe this is the right person/product/service for me.”
Street cred. When it’s not just you bragging about yourself and listing your super sweet credentials, but other business owners vouching for your skills, it […]
After finding out that you exist, the first thing a client sees is your website’s homepage…and I KNOW that you want a homepage that makes people say, ”Holy crap, I MUST work with this person. This is the one. I don’t need to look any further.”
So how do you get there? How do you make a homepage that’s a true showstopper?
There are a few different pieces of copy you need in place if you’re going to make that happen. I know that when it comes to your homepage and branding in general, It’s easy to get caught up in the visuals and the layout. After all, that’s the fun stuff for most entrepreneurs, right? Dreaming about fonts, colors and brand boards. […]