Behind the Scenes of My Rebrand
If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level.
In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. Because the truth is even more so than the imagery, pretty logo and bright new brand color palette, my positioning and copy are the most important and drastic changes I made, even though at first glance the photos and colors are what […]