branding Archives - Erika Holmes

The Ultimate Rebranding Checklist

When you think of “Rebranding,” you think of logos, mood boards, color palettes and a carefully curated selection of fonts. That is 100% a critical part of branding, but I want to make sure you don’t neglect the most important element of your rebrand. It’s actually the foundation of your new brand: it’s your messaging. I’ve worked on a lot of major brands in my day from eBay and StubHub to Sam’s Club and AdventHealth. Almost every brand has a huge brand guide that clearly explains how to use their logo submarks, their name, colors, fonts, etc. Rarely do I [...]

The Key Elements for Creating and Delivering a Killer Proposal

Being awesome at what you do is not enough to build a profitable business. As a service provider if you’re providing done-for-you services or consulting, in order for people to see how good you are, first you need to actually get the job, right? And if you wanna get the job, you have to know how to sell yourself. Yes, you have to rock the sales call, but there’s usually one final step before they say yes, and that is sending your proposal. No matter how amazing your sales call was, your proposal and the way you deliver it is [...]

Make Over Your Client Experience

You check your email between homeschooling your kids, your morning workout, and see that you’ve got a new lead ... YES! That is the BEST EMAIL EVER for an entrepreneur, right? Awesome … now what? Take a moment and think about what actually happens the minute a potential client expresses interest in working with you. Do you have an auto-reply set up, or do you have to stop everything you’re doing, race to your computer, and write a brand new email response to them, inviting them to take the next step? Speaking of next steps ... do you have clear [...]

3 Quick Tips To Speak Your Ideal Client’s Language

When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days. Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera. So what does my amazingly on-point movie knowledge have to do with your homepage copy? The insider copywriter's secret If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak [...]