Website Copy Archives - Erika Holmes

4 Reasons Your Offer Isn’t Converting

Today we’re talking about why your offer isn’t converting or why maybe it’s not converting. To be clear, when I say your offer, that could mean your service, membership, course, digital product, and any kind of landing page. Maybe you are hosting a webinar and not as many people are signing up. You created a sales page for your service or course, but no one’s really buying. Either way, the results are not as much as you were hoping or expecting. The reason I want to chat about this today is that I see the same thing come up [...]

6 Business Tools I Can’t Live Without

When I first started my copywriting business five years ago, I ran it on just a few basics: Microsoft Word, Wave Apps for invoicing, and HelloSign for contracts. But, as I’ve grown and become a little more sophisticated, I’ve tested out and adopted a few business tools that make my life so much easier. I will say, I am not a huge software/app person. I am tech-adverse, so I’m a huge fan of keeping my business tools very simple and lean. About half of these business tools below are totally free, super easy to use and come with my [...]

3 Quick Tips To Speak Your Ideal Client’s Language

When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days. Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera. So what does my amazingly on-point movie knowledge have to do with your homepage copy? The insider copywriter's secret If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak [...]

Make Over Your About Page

“It’s not about you, it’s about them.” As a business owner, you’ve probably heard this over and over. But how do you actually DO IT? In today’s blog post, I’m breaking down my latest About Page spotlight. Steal these tips to give your own About Page a serious makeover. HERE WE GO … Headline isn’t about her — it’s about what the ideal client wants for that “oooh, tell me more” vibe that makes them want to keep scrolling. Just tell them!!! The first paragraph clearly states exactly who she helps and what she does. Don’t make the reader scroll [...]

Create Your Brag Book: How to get Super “Grool” Testimonials

Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]

5 Questions Your Home Page Must Answer

DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS? After finding out that you exist, the first thing a client sees is your website’s homepage...and I KNOW that you want a homepage that makes people say, ”Holy crap, I MUST work with this person. This is the one. I don’t need to look any further.” So how do you get there? How do you make a homepage that’s a true showstopper? There are a few different pieces of copy you need in place if you’re going to make that happen. I know that when it comes to your homepage and branding in [...]

3 GLARING SIGNS IT’S TIME FOR A REBRAND OR WEBSITE REFRESH

Behind the Scenes of My Rebrand If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level. In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. [...]