marketing

The 5 Brand Stories Your Business Needs To Be Telling

As a copywriter, the most common questions people ask me are, “What do I write about?”  “What do I say ?”, followed closely by, “I hate talking about myself. Do I have to?” I have a deep love of all things pop culture so my goal for this episode is to help you go from “Clueless” to “She’s All That” when it comes to talking about your business in writing.  In this episode, we are going to talk about the 5 stories you should be telling in your business right now. So you can build the know, like, and trust, [...]

What to Say in Your Welcome Sequence

This is the last of the 4-part Welcome Sequence series. I’m answering the question, “what do you say in your welcome sequence?” As an email copywriter, this is one of the most common questions I get asked. It’s also where most people tend to get stuck in the process. To get unstuck, I’m going to share my 7-email framework. I call it my Happily Ever After Framework because I’m a sucker for a good romantic comedy. I think that this framework will make it easy to understand the goal of each email because remember, one email = one goal, right? [...]

5 Email Marketing Rules To Live By

Question for you: How soon after waking up do you check your email? Have you ever woken up, rolled over, grabbed your phone and checked your emails first thing? I know I am definitely raising my hand, and I bet you are too. You probably will not be surprised to learn that we are not alone. A recent study by Sleep Advisor found that: 55% of people check their email some time before they go into work. 17% of Americans check their email immediately upon waking up. 1 in 3 of millennials check their email as soon as they wake [...]

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