copywriting Archives - Erika Holmes

The 5 Brand Stories Your Business Needs To Be Telling

As a copywriter, the most common questions people ask me are, “What do I write about?” “What do I say ?”, followed closely by, “I hate talking about myself. Do I have to?” I have a deep love of all things pop culture so my goal for this episode is to help you go from “Clueless” to “She’s All That” when it comes to talking about your business in writing. In this episode, we are going to talk about the 5 stories you should be telling in your business right now. So you can build the know, like, and trust, [...]

5 Email Marketing Rules To Live By

Question for you: How soon after waking up do you check your email? Have you ever woken up, rolled over, grabbed your phone and checked your emails first thing? I know I am definitely raising my hand, and I bet you are too. You probably will not be surprised to learn that we are not alone. A recent study by Sleep Advisor found that: 55% of people check their email some time before they go into work. 17% of Americans check their email immediately upon waking up. 1 in 3 of millennials check their email as soon as they wake [...]

3 Quick Tips To Speak Your Ideal Client’s Language

When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days. Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera. So what does my amazingly on-point movie knowledge have to do with your homepage copy? The insider copywriter's secret If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak [...]