Mindset and Entrepreneurship Archives

Daily Routine Makeover: Covid-19 Edition

If you would have told me 1 year ago that I’d be working in an outside office space 27 minutes from my house, that I would have to get dressed in presentable clothes, get in my car and drive in traffic, I’d have told you there was no way in hell. I’ve been working from home for nearly 6 years and until recently, I have been perfectly happy with that. In fact, working from home has always been my favorite part about having my own business. I save time by not having to drive anywhere. I save money with [...]

6 Business Tools I Can’t Live Without

When I first started my copywriting business five years ago, I ran it on just a few basics: Microsoft Word, Wave Apps for invoicing, and HelloSign for contracts. But, as I’ve grown and become a little more sophisticated, I’ve tested out and adopted a few business tools that make my life so much easier. I will say, I am not a huge software/app person. I am tech-adverse, so I’m a huge fan of keeping my business tools very simple and lean. About half of these business tools below are totally free, super easy to use and come with my [...]

4 TIPS TO STAY PRODUCTIVE (AND SANE) WORKING FROM HOME

It’s a lifestyle many cubicle warriors and entrepreneurs dream about: Wake up refreshed and practice an energizing meditation followed by a quick yoga flow. Enjoy a nice cup of coffee, then retreat to the office or studio to write the next New York Times bestseller, dream up that big idea or create your next masterpiece. It’s pretty much how my life has turned out. Minus the meditation, yoga and bestseller. Plus two rambunctious children I need to race to school most mornings. I’ve been working from home on and off for the better part of 15 years, first as managing [...]

3 GLARING SIGNS IT’S TIME FOR A REBRAND OR WEBSITE REFRESH

Behind the Scenes of My Rebrand If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level. In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. [...]