When you think of “Rebranding,” you think of logos, mood boards, color palettes and a carefully curated selection of fonts. That is 100% a critical part of branding, but I want to make sure you don’t neglect the most important element of your rebrand. It’s actually the foundation of your new brand: it’s your messaging. I’ve worked on a lot of major brands in my day from eBay and StubHub to Sam’s Club and AdventHealth. Almost every brand has a huge brand guide that clearly explains how to use their logo submarks, their name, colors, fonts, etc. Rarely do I [...]