When Cady Heron started her first day at North Shore High in Mean Girls, she was adorably clueless about how the kids were talking these days. Similarly, when Vivian Ward meets Edward on the streets of LA in Pretty Woman, she doesn’t know what fork to use or how to carry herself at a polo match or the opera. So what does my amazingly on-point movie knowledge have to do with your homepage copy? The insider copywriter's secret If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak [...]