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Create a High-Touch Sales Experience Through Automated Emails

Automation is a huge buzzword in the online space no matter what stage of business you’re in. I’m a huge fan of automation. I mean, I’m no techy - ask my husband, I can barely work the TV remotes in our house - but when it comes to my business, bring on Dubsado, ConvertKit, and Later. I have even automated my lunches by setting up a recurring bi-monthly Daily Harvest lunch order. Over the past two years, I’ve automated quite a few things in my business, including, my website lead generation and client onboarding process, AND my email welcome sequence. [...]

How To Lose An Email Subscriber In 10 Days: Common Welcome Sequence Mistakes

Welcome to episode 2 of my series all about Welcome Sequence Wisdom and Wizardry! That’s not the official title of the series, but it rolls off the tongue nicely dontcha think? Now, you may remember that In “How to Lose a Guy in 10 days,” Andie Anderson is an aspiring magazine journalist who is assigned a piece called How to Lose a Guy in 10 days. As part of this experiment, she starts dating a guy, aka Matthew McConaughey and she starts doing all the things women quote “shouldn’t” do when you start dating a guy. Well in my version, [...]

The Secret Sales Weapon Most Service Providers Are Missing

Have you ever started watching a TV show in the middle of a season, without having watched it from the very beginning? It’s confusing, right? Who are these people, what’s their backstory, why is there so much drama, and what is even going on right now? Those first few episodes are important in introducing the main characters, setting up the story, giving you a feel for the plot, and the general vibe of the show. It’s usually during those first 3-5 episodes that you decide whether or not this is going to be your next obsession. That’s how your email [...]

5 Email Marketing Rules To Live By

Question for you: How soon after waking up do you check your email? Have you ever woken up, rolled over, grabbed your phone and checked your emails first thing? I know I am definitely raising my hand, and I bet you are too. You probably will not be surprised to learn that we are not alone. A recent study by Sleep Advisor found that: 55% of people check their email some time before they go into work. 17% of Americans check their email immediately upon waking up. 1 in 3 of millennials check their email as soon as they wake [...]

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