Uncategorized Archives - Erika Holmes

13 Pre-Written or Canned Email Templates Every Service Provider Needs

APPLE PODCASTS | SPOTIFY My Time-Saving, Client-Experience Elevating Secret ... My business has been built on referrals and repeat business. I think the number one reason for that is not only am I good at copywriting, but I also put a lot of effort into taking good care of my clients. Communication is the number one thing. When there is a lack of communication relationships can turn south or fall through the cracks. I don't love meetings, so I have put a lot of energy and focus into streamlining my client communication process via email and Dubsado. From the time [...]

Uncovering Your “Secret Sauce”

It doesn’t matter what industry you’re in: If you’re not able to clearly communicate WHY someone should choose you and what sets you apart from someone else, it’s gonna be really hard to market yourself and your business. And let’s face it: As an entrepreneur, you are constantly marketing yourself, or at least, you should be if you want to get paid. That's why today, we’re going to be talking about how to uncover your secret sauce, AKA what makes you stand out, why you’re different, and why your ideal client should choose you. When you’re not totally clear on [...]

Why I Created Canned Email Templates (and Why You Should Too)

For the first four years of my business, the Contact Form on my website just sat there, waiting for Mr. or Mrs. Right to come along, share their name and number and push its sad little button. It’s not that I wasn’t getting business; I definitely was. But it was coming via direct emails or private messages on social media. This typically resulted in a lengthy, days-long game of Email Tag while we went back and forth (and back and forth again) on what services they were interested in, what times we could meet, could we reschedule five times before [...]

Create Your Brag Book: How to get Super “Grool” Testimonials

Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]