Rebranding Archives - Erika Holmes

The Ultimate Rebranding Checklist

When you think of “Rebranding,” you think of logos, mood boards, color palettes and a carefully curated selection of fonts. That is 100% a critical part of branding, but I want to make sure you don’t neglect the most important element of your rebrand. It’s actually the foundation of your new brand: it’s your messaging. I’ve worked on a lot of major brands in my day from eBay and StubHub to Sam’s Club and AdventHealth. Almost every brand has a huge brand guide that clearly explains how to use their logo submarks, their name, colors, fonts, etc. Rarely do I [...]

5 Questions Your Home Page Must Answer

DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS? After finding out that you exist, the first thing a client sees is your website’s homepage...and I KNOW that you want a homepage that makes people say, ”Holy crap, I MUST work with this person. This is the one. I don’t need to look any further.” So how do you get there? How do you make a homepage that’s a true showstopper? There are a few different pieces of copy you need in place if you’re going to make that happen. I know that when it comes to your homepage and branding in [...]

3 GLARING SIGNS IT’S TIME FOR A REBRAND OR WEBSITE REFRESH

Behind the Scenes of My Rebrand If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level. In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. [...]