Branding Archives - Erika Holmes

The Ultimate Rebranding Checklist

When you think of “Rebranding,” you think of logos, mood boards, color palettes and a carefully curated selection of fonts. That is 100% a critical part of branding, but I want to make sure you don’t neglect the most important element of your rebrand. It’s actually the foundation of your new brand: it’s your messaging. I’ve worked on a lot of major brands in my day from eBay and StubHub to Sam’s Club and AdventHealth. Almost every brand has a huge brand guide that clearly explains how to use their logo submarks, their name, colors, fonts, etc. Rarely do I [...]

Uncovering Your “Secret Sauce”

It doesn’t matter what industry you’re in: If you’re not able to clearly communicate WHY someone should choose you and what sets you apart from someone else, it’s gonna be really hard to market yourself and your business. And let’s face it: As an entrepreneur, you are constantly marketing yourself, or at least, you should be if you want to get paid. That's why today, we’re going to be talking about how to uncover your secret sauce, AKA what makes you stand out, why you’re different, and why your ideal client should choose you. When you’re not totally clear on [...]

Create Your Brag Book: How to get Super “Grool” Testimonials

Truth time. Not all Kate Hudson-Matthew McConaughey movies are created equal (I’m lookin’ at you, Fool’s Gold). And neither are all testimonials. Glowing emails and love notes from clients work wonders on your ego (I actually keep a little file of these that I can go through when I need a little pick-me-up). But a few sentences about how awesome you are don’t necessarily add up to a great testimonial that will inspire your website visitors to take action. WHY TESTIMONIALS MATTER First, let’s quickly recap a few reasons why the right testimonials can make your website visitors feel that [...]

5 Questions Your Home Page Must Answer

DOES YOUR HOMEPAGE ANSWER THESE 5 QUESTIONS? After finding out that you exist, the first thing a client sees is your website’s homepage...and I KNOW that you want a homepage that makes people say, ”Holy crap, I MUST work with this person. This is the one. I don’t need to look any further.” So how do you get there? How do you make a homepage that’s a true showstopper? There are a few different pieces of copy you need in place if you’re going to make that happen. I know that when it comes to your homepage and branding in [...]

3 GLARING SIGNS IT’S TIME FOR A REBRAND OR WEBSITE REFRESH

Behind the Scenes of My Rebrand If you’ve ever wondered if, when, or why you should rebrand or update your website copy, then, friend, this blog post is for you. I’ve been in business for five years now and I had the same website since day one. Over the past year, I reached a turning point and realized it was time to kick things up a notch and take my brand and business to the next level. In this post, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted. [...]